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How to jump into the social media pool without drowning As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis. |
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HOW TO: Launch Any Product Using Social Media Here, I’d like to outline the 12 things that I did to launch my new book, including information about costs and vendors I used, as well as analytics. Though my “product” is a book, the methods I used can apply to product introductions in general. Hopefully this post will provide marketers with ideas for how to launch just about anything. |
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The 10 Elements of a Successful Social Media Profile
When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your online reputation, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name. |
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Social Networking Rule Number 1: No Fear The social media world is supposed to be a place where conversations between like-minded people are free and easy. How does it strike fear in the hearts of corporate leaders? |
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Social Networking 101
Social networks are a hot topic right now. With over 70% of consumers using online resources to find what they are looking for, it makes sense to step up your online presence. Many business owners have a website, an email address, and may have even started blogging. Networking is an important step to opening up your true professional potential. |
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'You Are Your Brand:' Using Social Media to Find a Job Today we share some ideas for job hunters about presenting yourself online. |
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